Anna Lezhnina

Freelance Web & Visual Designer

Nuremberg, DE.

About

Qualified freelance web and visual designer with 6 years of experience creating digital products and presentations for start-ups and small and medium-sized businesses. With more than 20 completed projects, I use a conversion-focused, no-code approach to build intuitive websites and compelling business presentations. Based in Germany and registered as a Freiberuflerin, I am currently seeking part-time B2B freelance projects.

Work

Self Employed

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Freelance Web & UX/UI & Visual Designer

Germany, Germany

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Summary

Led comprehensive web design, UX/UI, and visual communication projects for B2B and B2C companies, translating complex ideas into clear digital products and impactful visual materials from concept to live deployment.

Highlights

Delivered over 20+ conversion-focused websites and high-impact presentations for startups and small businesses, significantly enhancing their digital presence and driving growth.

Conducted in-depth audience research, competitor analysis, and usability testing to design intuitive, pixel-perfect UI/UX interfaces that improved user experience and achieved business objectives.

Developed and launched responsive, production-ready websites using no-code platforms like Framer and Webflow, consistently delivering projects with smooth animations and micro-interactions within 1-2 weeks.

Structured complex content into visually compelling business presentations (20-100+ slides), including pitch decks, investor presentations, and UX research reports, transforming dense data into scannable, brand-aligned layouts.

Developed consistent visual systems for presentations, encompassing typography, color hierarchy, iconography, and data visualization, ensuring brand cohesion and clarity across all communication materials.

Translated complex B2B products and technical concepts into clear visual narratives, making intricate information understandable to diverse stakeholders from investors to end-users.

Ways & Grace

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UX Researcher

Remote

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Summary

Conducted comprehensive UX research, analyzing qualitative and quantitative data to provide valuable insights and ensure customer satisfaction within product development cycles.

Highlights

Analyzed qualitative and quantitative data to provide valuable insights, directly informing product team decision-making and strategic development.

Conducted thorough desk research to identify industry trends, competitor strategies, and user needs, contributing to a robust foundation for product innovation.

Managed customer interactions to ensure alignment with project specifications, consistently meeting customer requirements and enhancing satisfaction.

Ensured compliance with project specifications and completed data processing within stipulated deadlines, contributing to efficient project delivery.

NFTworkin

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UX/UI Designer

, ,

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Summary

Designed and developed user-friendly interfaces and UI-kits, collaborating cross-functionally to align design decisions with business objectives and project requirements.

Highlights

Aligned design decisions with key business objectives through proactive stakeholder engagement, ensuring project outcomes met strategic goals.

Conducted comprehensive market research and user flow development to inform end-to-end design processes, enhancing user experience for company website and internal projects.

Developed consistent, user-friendly interfaces and complex UI-kits, significantly improving product usability and visual appeal.

Collaborated closely with development teams, preparing detailed mockups, conducting design reviews, and resolving design-related bugs post-layout for seamless implementation.

Fostered cross-functional collaboration with managers, developers, and marketers to integrate diverse perspectives and ensure cohesive product delivery.

Tomsk State University

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Multimedia Designer

Tomsk, Tomsk Oblast, Russian Federation

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Summary

Developed cohesive brand identities, created engaging presentations, and produced high-quality video content to enhance training materials and improve audience comprehension.

Highlights

Successfully developed a cohesive brand identity for training courses, significantly increasing brand awareness and ensuring consistency across all training materials.

Created engaging and informative presentations for training materials, which improved student comprehension and memorization of information.

Recorded and edited high-quality training videos, contributing to the creation of comprehensive and visually appealing training resources.

Education

Tomsk State University

Tomsk, Tomsk Oblast, Russian Federation
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Master's degree Digital Humanities

Tomsk State University of Control Systems and Radioelectronics

Tomsk, Tomsk Oblast, Russian Federation
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Bachelor's degree Applied Computer Science and Engineering

Languages

Russian

Native

German

Basic

English

Proficient

Skills

Corporate Websites Design

Web Design (from scratch or redesign), Responsive Web Design, Conversion-Focused Design.

Landing Pages

UI/UX, Interactive Prototypes, User Flows, User Research, Usability Testing.

Figma

Figma Slides, UI/UX Design, Prototyping, Wireframing, UI Kits, Design Systems.

No-code Development

Framer, Webflow, Tilda.

Visual Communication

Business Presentations, Pitch Decks, Investor Presentations, Commercial Proposals, Data Visualization, Brand Identity Development, Video Production, Adobe Creative Suite, Photoshop, Illustrator, InDesign, Jitter, Spline, AI.

Research & Strategy

Audience Research, Competitor Analysis, Market Research, Data Collection, Qualitative Data Analysis, Quantitative Data Analysis, Product Team Decision Making.

Industry Expertise

SaaS, EdTech, Web3, FinTech, B2B, B2C, Marketing.

Project Management

Stakeholder Engagement, Cross-functional Collaboration, Deadline Management, Compliance.

Problem Solving

Innovative Solutions, Complex Problem Resolution.

Projects

Web & Visual Design Portfolio

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Summary

Explore my collection of over 20+ completed projects, conversion-focused websites, and high-impact business presentations designed for startups and small-to-medium businesses. Built using Framer, Webflow, and custom visual systems.